Spotlight > Behind The Scenes
The Mill has released a behind the scenes video of two cute adverts they created for Blue Bunny ice cream featuring, perhaps unsurprisingly, a blue bunny. Watch it on YouTube.
Really lowering the bar there, The Mill. Why is their bunny so sluggish? Why show a breakdown that actually lets us compare the adorable twitchy, touchable live-action reference with their slow-mo, polyester-looking version? The real one looks so much better – why do they only want to show us everything they did wrong? Wasn’t The Mill… better than that, once upon a time? These VFX breakdowns are increasingly embarrassing to look at. I have to wonder if it’s still worth posting so many of them. Sure, it’s what everyone does… but why? Does it help recruitment? Does it attract clients?… Read more »
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