Commercials as a genre are usually far from inspiring (except as objects for sociological study), but here’s one worth looking at. You’ll no doubt recognize the style. All 100% CG, created with Max, V-Ray, with post in After Effects. No agency took part in the process, it’s all Jorge Seva’s (a.k.a. Alex Roman’s) creative process. Another impressive work from the artist, watch it on Vimeo.
CGPress is an independent news website built by and for CG artists. With more than 15 years in the business, we are one of the longest-running CG news organizations in the world. Our news reporting has gathered a reputation for credibility, independent coverage and focus on quality journalism. Our feature articles are known for their in-depth analyses and impact on the CG scene. “5 out of 5 artists recommend it.”