Vimeo has become the go to source over the last few years for artists wanting to share their short films and other creative projects in a high quality format. Being aware of this, Vimeo has been making initiatives to empower artists and making it easier for them to be found by agencies, production companies and filmmakers. The latest move by Vimeo is the new “Brand Creative Fund”. The basics of this initiative is to let in-house marketing departments and creative agencies collaborate with Vimeo’s worldwide network of filmmakers.
The first fruition of this move is a collaboration with Lincoln Motor Company, which has produced a handful of films that will premiere on Vimeo within the next month. Read more about it on Studio Daily.
