Adobe has announced a new feature coming soon to Premiere Pro that “intelligently reframes and reformats video content for different aspect ratios, from square to vertical to cinematic 16:9 versions”. See a sneak peek on YouTube.
Adobe announces auto-reframe for Premiere
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Vertical? Why? But why?
Instagram, and other sites where mobile has a large influence. I don’t necessarily agree with it, and can’t stand it when people record video holding their phone in portrait instead of landscape. But that’s what the clients want for posting there.
For the horde!
Insta stories?
Vertical Video Syndrome
I hate the vertical videos too, but I could see this effect being nice for my now ex-colleagues when converting video for different formats.
It was always annoying when we were told to change our new perfectly fine 16:9 video to something “stupid” 🙂