Adobe has announced a new video editing application called Project Rush. Early information would suggest that it isn’t intended to challenge Premiere Pro, but appears to be aimed at consumers and Social Media publishers. It is however built on the same core technology as After Effects and Premiere, so what’s new? Rush is focused on making day-to-day editing a fast and easy process, with automation and templates helping with common tasks. Additionally, it is designed to deliver content directly to popular social media platforms and content can be synced between the mobile and desktop versions of the apps.
You can read more about the app and sign up for a beta on Adobe’s website.
so while photoshop has seen the worst release ever, adobe is catering to hobby markets.
fantastic strategy.
I would say at this point – Adobe’s software is kind of already catering to hobby markets. Any real useful breakthroughs seem to be from third parties. AE just got an updated plugin to support Cryptomatte with exr’s. How many people using AE do you think know what cryptomatte is, let alone an exr, let alone AOV’s, let alone basic compositing concepts.
I don’t know, it seems par for the course. ¯\_(ツ)_/¯
A lot of small to medium studios still use AE. I also use AE more than Nuke. Cryptomatte coming to AE is great news for me. I am not a fan but its available everywhere its cheap and studios have invested in plugins and stuff.
You’d be surprised how many people use AE in EXR-based compositing and know very well what an EXR is and compositing concepts. I use it and was using Vrays MultiMatteElements with AE, now using Cryptomattes since the plugin’s available now, so much faster.
For every CG artist there are thousands of hobbyists…
Who would you cater to if you wanted to make money?
here is your answer: “Adobe achieved record quarterly revenue of $2.20 billion in its second quarter of fiscal year 2018, which represents 24 percent year-over-year revenue growth.”
maybe not for you as an individual but yes, it’s a genius and fantastic strategy.
not sure someone is being obtuse on purpose here. the aspect i have problem with is not the expansion into hobby market, that is a given in such cases. its the very poor treatment of the software we have come to heavily rely on.
I think what we’re all trying to say is that Adobe is kind of in this weird space of Prosumer and Professional. But it depends on what area of expertise you’re in. For my use case – After Effects is fine for a lot of things by myself. But in a production environment that is laughable. But compare it to Nuke with features and price.
What I mean is for the price of their subscription you can’t really complain; it’s accessible. Compare it to the The Foundry who is dedicated to Professionals. Their software is super expensive, but their user base is magnitudes smaller. You’re not going to find many people that NEED to import Alembic Data or NEED to be able to script so they could fit it into their tailored pipeline. Not to post videos on social media.
There’s a reason people say “That image is Photoshopped” and not “That image is Comped”.
not exactly sure what you saying tbh. what i am saying is that its disgraceful for adobe to have lost hold over quality of their flagship software which we rely on as a standard.
i absolutely dont want to hear “its good for the money” bull. playing devils advocate in this case is shameful. no, its not good for the money if i cant deliver projects because path tool(!) decided to crash my photoshop constantly. i had to friggin revert to 2017 version, and mind you i waited half a year to even try 2018 version. its still crazy unstable.
illustrator otoh is simply broken. UI is a garbled mess.
the support is a horror show, point blank.
i am not talking about any esoteric features. i have come to terms with the fact that adobes software is what it is and will mostly stay that way. for any advanced features i have fusion and am looking for alternatives with all of the cloud package.
no man, adobe is not in a “weird place”. its simple
they made their money by pushing everyone and their mother into the rental scheme and capped it. the stockmarket however mandates constant growth so they are expanding into prosumer and hobby market.
i wouldnt have a problem with that if it were not for abysmal 2018 versions, that showed their attention is definitely elsewhere.
nobody said adobe delivers quality the point is they are probably by far the most successful software company there is.
and that comes down to it being irrelevant if the path tool crashes your computer. because maybe you are one of 1000 users where this happens but they are busy fixing bugs that 100’000+ users have problems with. it’s simple math. and if 90% of your paying userbase screams for a specific feature why would you fix the path tool?
i know it’s f***** but it’s the way it is with every big company they might change things that make no sense at all but don’t forget they have the numbers and statistics to back up what they change.
and don’t get me wrong i’m actually on your side on this. deliver a stable core first before adding new stuff on a broken core.
to come back to your bath tool i’m sure there is a alternative small application with a stable path tool to draw vectors 🙂 and there is a high chance they will listen to you if you find a bug.
the path tool problem is well documented on the forum for a while now.
its quite widespread aswell. but that is besides the point, i have lists on adobe issues. i dont think your math or reasoning makes much sense tbh. its not that adobe is like pushing out new features and the bugs get lost in the shuffle.
what people seem to be suggesting is to suck it up and move on, its how it is.
i dont have much recourse for now but i will sure as hell express my irritation with adobe at any chance i get.
no amount of discussion will change how crappy i find them.
Obviously, no one wants to pay for a broken product. But like @Nick said “…maybe you are one of 1000 users where this happens but they are busy fixing bugs that 100’000+ users have problems with. it’s simple math. and if 90% of your paying userbase screams for a specific feature why would you fix the path tool?”
I get that you’re mad at the state of things. But you also kind of answered your own question. You’re frustrated that they won’t fix a problem but you continue to pay for it. That doesn’t really incentivize them. Even if it is well documented, it’s probably a vocal minority that makes up less than 1% of the users. The math does make sense, you just don’t want to hear it. If 99.99% seem to be happy except for blatant bugs – those will get priority. If what seems to be an obscure bug that effects hardly any user base to a level that doesn’t matter…then new features is what matters.
No one is against you here. I just think that you are listening with emotion and not with objective reasoning. They are a publicly traded company that needs to see quarterly profit. (Creative cloud does not include their enterprise solutions). So again, it’s tough to hear but on the grand scale of things, no, your bugs do not matter much to them. I’m not saying it’s right or disagree with your sentiments. But it’s still usable software even if a small part is broken.
Go with Affinity… I´m pretty happy with Affinity 🙂
Affinity didn’t make it. Lots of potentials, but their strategy is not for professionals.
Basically, they have a limited budget and limited team. With that in mind, they are not focusing on their flagship products, but rather giving new half-baked features to the hobbyist and also working now on a new product (Publisher) and, potentially, on a DAM. And Photo is already a MacOS, Win, and iPad product!
And when on the forum you ask about all the issues with 32-bit workflow, crashes, stability, performance, they tell you they do all they can.
Sorry, Affinity will never get there.
sounds like an apple product :-#
Maybe you are right, but I´m a professional and I´m happy with affinity photo, and affinity designer is pretty awesome, much better than Illustrator, easier to work with.
I don´t need to go to their forums to see if it´s stable or not, I use it, I may be wrong, and others could have problems, I´m pretty happy, are you an affinity user Marco?
No hard feeling here, please, don´t understand me wrong, I respect your opinion, but just like with a lot of other apps a some people, you may be one or not, I don´t know and that is the reason because I ask, gives their opinion based on what they´ve heard without really using the app, and I think that is a problem because you may be repeating something someone said, why not to say “ go to adobe forums and check how many people have crashes with photoshop or premiere”? Because MANY people have problems, specially with the latest versions that are slow and unstable, or how many people is saying that photoshop or premiere are being under-developed because adobe is dedicating the majority of their resources to apps that are not designed for pros, like this one.
Don´t think that big companies like Adobe or Autodesk put more resources than smalll companies in this packages, because they are not, try to dig into this and find how many developers are actively working full time in photoshop, the surprise could be big.
On the other hand, Adobe is living of it´s rentals, because Photoshop is… well… photoshop… and it´s not a bad program from one day to another, it is just being under developed and I don´t understand why but it´s loosing stability and performance at a fast pace, every time I decided to go back to photoshop to try something the app crashed, or the performance was worst than Affinity Photo, but it’s just my opinion.
Affinity Photo is well designed for pros, it has more or less the same features as photoshop with some exception, and it works flawlessly, just assuming is not for pros because there are problems or because they do iPad apps… the. Adobe should not be for pros because they are developing iPad apps (like this one) and they have TONS of problems in their latest versions, and of course, a lack of innovation, they don´t need to 🙂
Cheers!
BTW just so you know one detail, in the case of an OS X app, as of today, is more or less easy to make the port to iPad, you have to adjust some things in the code and work in a different interface, but the code is pretty reusable from one platform to another, not the case for the windows one, but that is probably the reason why they have the iPad app, because it’s easy for them and users were asking for it.
Cheers!
Absolutely, no hard feelings, I think it’s an interesting conversation.
Yes, I’m an Affinity user (I have been, to be exact). I followed and used Photo and Designer for almost two years. You might be one of the “lucky”. Basically, some have been lucky enough to not encounter major issues, others have been in pain with these programs. I’m one of them.
I understand that Adobe is not innovating, but I personally don’t take Adobe as a paradigm here for the simple reason that to me a new contestant in the game simply has to do a good job regardless of the competition, if that makes sense.
In fact, I’m not worried about a different workflow which forces the users to change their habits, this just to say, I have never looked at Affinity as a Photoshop alternative. I think those who look at it in this way, approach the program in the wrong way. Affinity has its own, unique way to do things, and that’s good.
The problem is that looking at their marketing strategy one realizes that their focus is the hobbyist. In other words, they are trying to catch a slice of the market where they know, with their limited resources, they can get users. That’s why there are bugs or requests that are lagging for years now. They will tell you politely they’ll look into it, but then nothing happens because of course, they have their own agenda. Now, the users that happen to fall in their roadmap, will tell you that Affinity is the best company in the world because they listen to the users, without realizing they simply match their marketing’s target profile (the hobbyist or semi-pro users).
Don’t get me wrong, this doesn’t mean that Affinity cannot work for a pro, but it has to be by a coincidence of factors: the user has to be lucky enough to don’t experience crashes or performance issues, his/her workflow will not trigger any of those issues and so on.
For instance, if you work with raw, Affinity Photo workflow implies that as a first step you do basic adjustments in Develop persona, then you work in Photo persona, adding layers, adjustment and so on, then maybe you switch to Tone mapping and you keep building. If you do many of these operations, soon Photo will start chocking, and your computer specs probably don’t matter. I personally encountered problems even sooner than going through all those steps, with CPU running extremely hot, Photo getting slow, etc.
32-bit dev is flawed, there’s a bug which renders black blotches on the screen. They acknowledged and said they were taking care of it, but after months (maybe a year) nothing has changed.
For people who use Designer and AE, we requested a little help in order to at least help us exporting layers for AE (mind you, not a native AI layered file support). It never happened.
On the other hand, you read posts about the new Publisher, a DAM and in the meantime bug fixes and improvement lag behind (there hasn’t been an Affinity Photo beta after I think 3 months of silence).
You would say Adobe doesn’t do better. I say I respond to a company by what they promise, not by what their competitors do worse. And Serif promised a professional & powerful environment: “Faster, smoother and more powerful than ever”, their words.
It’s OK if they intend to focus on low-entry market requests, but then I feel they tricked some of their users by promising something that not only is not there but clearly will never be.
Sorry, long, long post!!!
I think you may be right when you say I may be one of the lucky ones because I do almost everything you describe, workign with RAW, postprocess and work with big files in both layer complexity and pixel size and I have some crash from time to time, but way less crashes than with photoshop as it is today.
Regarding 32bit, I modified HDRI´s and EXR´s with success, but mainly for lighting purposes, I don´t do any complex compositing or editing in 32bit exr´s in Affinity Photo, I didn´t do that in Photoshop either, I find the workflow a little more uncomfortable than doing it with After Effects or with Fusion, so in AFfinity Photo we do just final adjustments, the main work in Affinity is photo edit and texture creation/edition (no matter if it´s standard textures or 360 images for lighting or reflections).
One thing I did miss in Affinity was DDS support, but we don´t use DDS frequently, so no problem here, when we do we can go back to photoshop just for that, or simply use GIMP to translate and export, also there is a DDS intel plugin that I think can be used with GIMP, I´m not entirely sure.
So in the end, I think it´s not in fact about Affintiy Photo being for pros or not, but rather it´s more a thing related to the fact that if it fits in your workflow it can be great, if it does not… then it won´t be great 🙂
Now regarding the direction of the company, well, they are growing, I´m really wanting the new Publishing app, but I hope they learn to grow with success, I think they are the first ones to be able to do a face-to-face to Adobe and Photoshop, it´s not an easy task and I really missed that part of the equation, the Publisher one, because we use InDesign and we don´t like Quark, so we want Publisher too, but yes, at some point they should grow to maintain quality and R&D, as any other company, the only point is that they are in the position to be able to disbank photoshop in the future, it´s doing it already for many people and they are able to do that for many more in the future, they have some leverage right now, I think that is great.
A pleasure talking with you 🙂
Cheers!
Out of curiosity: have you been able to properly feed a z-depth pass into the live lens blur filter?
Nope… but I usually do DOF in render, not in post, I don´t like post results, so it´s not because I´ve been unable but because I have not tried it, but now that you asked, I´ll try to do that and see what happens, next week, not before I´m afraid.
Cheers!
I’ll check this page next week then.
I personally prefer to keep control of some aspects, like rack focus-dof, in post, which is after all why I like using image manipulation software 🙂
Anyway, I’m curious to see what you can come up with because that’s one of the things that’s half-baked.
I wanted to like Affinity so much that I grew up a sort of stress with that software, I even have a list (only partial) of things broken or never implemented.
Take HSL, for instance. It’s OK for basic tweaking, but what do you do when it comes to finer tweaking since it doesn’t have a hue range selector?
Or the fact that in order to combine multiple selections from different layers, you have to go through the tedious job of storing as many channels as needed! No way one can use the keyboard for that job. It’s like 5 sec. task vs minutes…
RAW editing? No sidecar.
Selective color adjustment? The relative option is broken, acknowledged but never fixed.
And many more…
I mean, that’s serious stuff, stuff that I use on my daily basis job.
That’s why I’m puzzled by their definition of “PRO”.
I guess you didn’t test it yet.
Nonetheless, check my partial list below of things broken or missing.
In a rental system they have to create problems to fix, then they feel you think they are doing something for the money. AFX has gone backwards… you even have to purchase a plugin to render with all cores now. How shit is that on a late Friday evening with a job to render.
Whaaaaat? I didn´t knew that! This is absurd! 😛
Yeah, an only rental system makes big companies stop real R&D, they don´t need to
A plugin to render with all cores?
I use multi-machine render with no issues, using all cores.
Rent seeking is always going to drive up revenue. To keep justifying the rent-seeking, come up with tech you already have and repackage it, ignore the older app then spend the next decade bug fixing to get back to where you were before you started the new app. Sounds like the kind of plan a lot are adopting, great for shareholder shit for artists.
It is not so great if people start seeking for alternatives, no other package has been able to replace Photoshop for anyone… until now… when AFfinity Photo is being a good replacement for many of us… Adobe has not always been the king of hill, and you have to defend your title to be there, if they don´t see that they could fall, it´s a slow process, but when it has started it´s pretty hard to stop it.
Autodesk itself is in the same situation, but worse than Adobe, will see the quarterly results of Autodesk with the massive looses of users going away from their licensing scheme.
Unfortunately AD has been adding more and more subscriber every quarter.