Autodesk renames Shotgun to Shotgrid and unveils new licensing
Jun 14, 2021 by CGPress Staff
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Autodesk has announced that from June 7, 2021 Shotgun will be rename Shotgrid and new licensing will be implemented. The main change is the consolidation of the different rental tiers in a single plan. The change reflects the fact that licensing and support have moved to Autodesks standard policies, processes and licensing software. Find out more in the FAQ and Shotgrid website.
Next up: In the wake of their new policy to avoid offensive terms within their software portfolio Autodesk renames the company to ‘We’re (not) sorry’. Polls among industry professionals have shown that the current brand name is perceived as offensive, raising blood pressure by as a much as 65% in average.
From a business perspective it makes sense to change the name.
I know at one point an artist coming up to Montreal for “shotgun training” at Autodesk was held at the border for hours while government officials contacted autodesk to confirm what the training actually was. So not super surprised they eventually decided to change the name.