TurboSquid acquires Falling Pixel and Exchange 3D
Mar 31, 2011 by CGP Staff
TurboSquid announced that it will merge with two of its competitors: Falling Pixel, the UK-based marketplace for 3D content, and Exchange 3D, an online marketplace based in Russia. According to the press release, the partnership will bring benefits such as increased cost savings, a broadened customer base and artist talent pool, and the opportunity to build a more efficient platform for the purchase and sale of 3D content. TurboSquid is also developing a certification program that aims to raise the bar for quality in stock 3D models. Thanks to the merger the program will be extended to Falling Pixel and Exchange 3D, which will continue to remain as they are but will operate under the management of TurboSquid. More information at TurboSquid’s blog. Reactions to the acquisition have been heated. You can read some at 3D Stock Talk, including Matt Anderson’s response (The3DStudio.com), and Jonathan Lloyd’s message (Falling Pixel).