Adobe’s David Helmly lists the new features that will be released as part of the upcoming October update for Adobe video applications. Highlights include a Mask Tracker tool and a detail-preserving upscale effect for AE. More on David Helmly’s blog.
Adobe Creative Cloud October updates
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LOL “All hands on deck”, still not worth the price of admission.
I’m curious to see if down the line, they’ll think ‘how can we raise more revenue’, and offer a CS style pack of all the upgrades to date.
There are always going to be people who won’t get on this bandwagon, you’d think they’d want to make money from everyone before they drift elsewhere.
I have to say the new AE features sound quite phenomenal for an upgrade that’s essentially free for already subscribed users.
By 3dsmax standards, that’s like 4 releases worth of features.
But it’s not essentially free.
You’re still going to be paying it off to keep using it.
CC is just a software credit card, except you’ll never, ever, pay it off.
It’s free in the sense that if you’re on CC, you are paying them anyways. You’re not paying more for this upgrade than you would pay if they weren’t releasing this upgrade.
Sorry, I just don’t see the appeal.
Having rental only is a terrible move for end users, whether they’re adding stuff or not is irrelevant, or how long their ‘all hands on deck’ stunt lasts for.
You’re still locked in.
This is just a fig leaf.
@Rotem:
You have to pay constantly to access your own work in the future, because otherwise you can’t open the files – which is basically the same scheme like being addicted to drugs…
And “you’re not paying more” is simply wrong because normally you wouldn’t need to upgrade, you could skip 1 or 2 easily… now you are forced to pay for it… Huge difference IMHO…
I’m not defending Adobe or their terrible idea of a rental only business model. On the news item where it was announced it I was the first to say they’re screwing customers over.
This has nothing to do with the fact that whatever the business model, the AE features listed in that article sounds very good and useful. They could have just as easily released a lackluster Autodesky upgrade as their users are locked in anyways.
@Rotem: True, some of the new Adobe features show in interesting momentum, which makes it even harder to resist…
The point is they’re going to put more effort into trying to entice CS users at this point of a transition from one model to the other.
But, at the end of the day, their main focus is a company is to make money for the shareholders – so if that means that a year or 2 down the line the pace has slowed to a ‘lackluster Autodesk upgrade’ it will be dependent on what they think is best for the shareholders, not the people who are now locked in to their software.
Agree with Steve Green 100% on this.
If CC was still offered as a rental ‘option’ i’d probably have switched and became a cloud subscriber.
But since it’s Rental ‘only’ now, i’m sticking with CS6 until Adobe change their minds or until I can replace Ae.
Speedgrade looks really, really awesome now though… 🙂