A marketing firm working for Acclaim UK is offering five people $800 to change their identity for a year into the name of a video game. According to CNN the idea came from the need to overcome the “daily white noise of advertising with something unique”.
Read the news item at CNN.com.
Fresh Cheese – Human Branding
Popular Stories
CGPress is an independent news website built by and for CG artists. With more than 15 years in the business, we are one of the longest-running CG news organizations in the world. Our news reporting has gathered a reputation for credibility, independent coverage and focus on quality journalism. Our feature articles are known for their in-depth analyses and impact on the CG scene. “5 out of 5 artists recommend it.”