Notan Arte Digital has released a making-of video for an award winning campaign that featured female versions of Bill Gates, Mark Zuckerberg and Carlos Slim. The images, created for Forbes Brazil and conceived by Ogilvy Brazil, are intended to highlight the pay gap between the genders, illustrating how several notable business personalities would tumble down the list of the world’s richest people if they were women. Watch it on Vimeo and read more about the campaign on Adweek.
Notan Arte Digital’s making of the Forbes Women campaign
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Unsettling. Satirizing men for advancing women’s rights is detracting from an otherwise worthy cause. How would women respond if someone did the same with their images for advancing men’s rights? Would they give them awards? This is wrong.
I also don’t understand the logic. These are business owners, they decide their own salary. This is irrelevant to the pay gap issue.
The topic is very difficult to discuss, especially that there’s no good will to talk about facts, covered with political correctness censorship.
Personally I know many women who earn more then men, both in CG industry and in general. No one had ever fought for my salary and I’m super glad about that. Everyone should negotiate the money they think they deserve. And improve their all around skills if they can’t get what they want. There are many details which make it more complicated when it comes to a ‘regular’ employment (which I think is basically a relic). But when people work for ‘benefits’,
‘credits’ or ‘safety’ as opposed to money – as most woman who I’ve talked to – we need to extend the equation, because it makes them less ‘affordable’ for the employer.
When woman becomes an employer – that’s a healthy way of becoming succesful. When it’s achieved with propaganda and regulated parity it’s just sad.
Yes, the political correctness and censorship are the worst parts. It’s become a sort of persecution. It’s very revealing how they treat one of their own when they have a different point of view. Watch this recent film, which faced problems in Canada and Australia.
https://www.youtube.com/watch?v=xvLsslFEv7k
https://www.youtube.com/watch?v=HK7n_XA40V8
The constant men bashing is unacceptable. Aggression leads nowhere, no matter where it comes from.