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Unity announces new branding

Unity announces new branding

by Paul Roberts
October 7, 2021
Reading Time: 1 min read
13

Unity has announced an overhaul of its branding to better reflect the fact that the company now comprises more than 50 products and services. Read more on the Unity blog. 

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Paul Roberts

Paul is the owner and editor of CGPress, an independent news website built by and for CG artists. With more than 25 years in the business, we are one of the longest-running CG news organizations in the world. Our news reporting has gathered a reputation for credibility, independent coverage and focus on quality journalism.

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hOLY pOLY
3 years ago

sorry for my honest opinion, this looks like a shit

Reply
Maxer
Reply to  hOLY pOLY
3 years ago

No problem, because this is just your opinion.

Reply
spacefrog
Reply to  Maxer
3 years ago

not just his …
respons to the redesign is mostly negative, as far as i can judge
and i tend agree too

Last edited 3 years ago by spacefrog
Reply
manakol85
Reply to  spacefrog
3 years ago

I think it looks pretty much same as the old one.

Reply
Juang3d
3 years ago

Agree, ugly redesign, now it looks like a Sci-Fi fascist government flag LOL

Reply
manakol85
Reply to  Juang3d
3 years ago

fascist government? how you can see something like that.. 😀 whaaat? lol… i think its pretty much identical with old one.

Reply
Juang3d
Reply to  manakol85
3 years ago

Search that term in Google and you will see what I mean.

Anyways, it’s just an opinion, and it’s just a logo, if you like it, good for you 🙂

Reply
Guest (The original)
Reply to  Juang3d
3 years ago

I’ll add a hammer for you in the middle if you want you could put the sickle.

Reply
Cantankerous
3 years ago

“It can be clearly discerned that the reformulation embodies a desire to elevate a minimal, orthogonal response from the ‘executive’, whilst yielding baroque elements of the familiar to the perpetual dichotomy presented by static and dynamic forces acting upon the brand”

Personally I like its punchiness. A tad less friendly and dynamic than the old one, but maybe they want to strike a more serious tone. Obviously I have zero clue about graphic design though.

Reply
hOLY pOLY
Reply to  Cantankerous
3 years ago

Yes you have zero clue about graphic design.

Reply
Cantankerous
Reply to  hOLY pOLY
3 years ago

Aye, that’s why I wrote it – I wasn’t being sarcastic at the end, just talking as a consumer in the last paragraph. Maybe we disagree, its only a logo after all. So no harm if its a bit pants.

Hopefully its obvious the first line was utter bull. Just a little p-take on the pretentious nonsense that I’ve sometimes had to put up with in design.

Enjoy your day..

Last edited 3 years ago by Cantankerous
Reply
Guest (The original)
Reply to  Cantankerous
3 years ago

Don’t bother with that troll, some are still wondering if he’s a AI bot taking words turning them into troll sentences.

Reply
Cantankerous
Reply to  Guest (The original)
3 years ago

Ok cheers.. I don’t invest much energy or time online, so its all good. His card is duly marked (assuming male).

Reply

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