Autodesk has revealed its new rebranding exercise including a new logo, colours and imagery. According to the announcement, the new logo represents “action, momentum, and a clear direction toward the future. It’s a strong, simple logo that illustrates a brand synonymous with doing“. Read the press release on the Autodesk blog and find the full branding guidelines on a new microsite.
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I hope Synonymous with Bugs-patch.
You can image executive’s round the table you know what we should do to improve are image is “rebranding”
it won’t help you!!!
It’s like putting news’s paper’s over dog poo
and not clearing up the dog poo
LOL. Let’s hope for the best. But, unfortunately, if nothing changes in the future, it is really becoming worst than the low-budget comedy terror movie out there. Despite my anxiety on Autodesk news, I don’t blame the new logo. It is pronounced.
I really feel Spanish shame for them.
I for once approve of this move, Lets hope they also change their Max Logos and screens, I’m tired of looking at ugly ass logos everytime I want to startup the software.
I mean just look at these classics:
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And then compare them to this shit:
Is Mudbox logo red becouse they put red light for it’s development?
By that logic they should all be red bro! notably Softimage! lool
dont care about XSI tho…
so they have fixed every problem with softwares, now changing the company logo? better bring us old Max pythons logo.
“The future of S… Autodesk is bright”
Fascinating!
I can barely contain my excitement
“If the brothel doesn’t work properly it’s not the furniture that needs to be replaced.”
ingeniously
The furniture got too sticky to stay, they last covered it up with cheap tiger skin but that got soaked through fast just the same.
Does the new logo have a chamfer effect?
Your subscription money in action…
they could spend money on hookers and blow so what?
use it or dont.
Today we’re excited to introduce a new look and feel for Autodesk, including a new logo, colors, and imagery. Just like we randomly rearrange, rename or remove things in our software we’ve carried that through to our corporate identity. We’re making it clear to our captive users that the Autodesk brand underscores our belief that looking like we’re doing something is much more profitable and important than actually doing something… like listening to user feedback or making functioning software.
Dynamic, modern and memorable, the new Autodesk logo represents the least that we could do. It’s a logo that implies change without actually changing anything that matters to the people who use our products.
Our new brand imagery features abstract 3D geometric forms that we were convinced were a good idea by a branding company that billed us an obscene amount of money. They used Cinema4D to create the brand imagery.
In addition to the new logo, we’ve made changes to our brand color as if you could remember, or care, what our old color was. Our new primary colors are… black and white. Which will save us some money on the print collateral everybody just throws straight into the recycling bin. We’ve also added detail colors of gray and another slightly different gray. There are four additional accent colors–clay, plant, iris and gold. Or as normal humans would call them-orange, green, violet and yellow.Once again, we paid that branding company a ridiculous amount of money.
We’re looking forward to sharing additional justifications for this unnecessary re-branding exercise in the future. This will include updated product identities written by people who’ve never used our software and new icons that we had to change since one of the senior vice president’s kids complained that they were getting tired of clicking on the wrong icon after “Max or Maya or whatever crashed for like the millionth time today.” Once again none of this will have any effect whatsoever on how our software functions.
Spot on =)
Gold medal comment right here!
GOLD !!!! Needs to be posted on their Facebook
I had a very good laugh, but it is unfortunately true.
Cool ideology added to the logo. Or maybe leave a logo and fine-tune the programs.
Apparently the abstract glass shapes were designed and rendered in Blender.
It’s not a new Logo you need, it’s a new codebase for all your dated softwares… Lazy marketing only company.
Couldn’t of said it better
its quite lol the 3d stuff was done in c4d cos max was too unstable (this logo fixes that however)
for once i will defend autodesk:
the CI needed a revamp and this is well made.
obviously they: a) have the money b) have employed a designed firm to do this.
dont get why everyone is huffing and puffing. doing a new design does not mean they arent working on the software. one does not exclude the other wtf.
Its all psychological warfare at this point, Autodesk products are vastly overpriced and haven’t been updated for decades to working production standards, the fact that they are a multi-billion corporation doesn’t help either when solo developers are doing a better job with tools and plugins with near no money at all and from a basement.
This says a lot and begs the question were all that money and effort are going.
So even if we’d rather see better looking logos compared to the modern art shit we had before, at this stage anything Autodesk pukes out will be mocked upon and looked down on until the core values are addressed.
That sadly has become the bottom line.
bit hyperbolic this warfare thing.
again – investing in corporate redesign is a drop in the sea and completely disconnected from the ground level development work. autodesk isnt struggling for money either.
say what you will but autodesk is still de facto standard. i am sure that is bound to change in the next decade but maya and max rule the studio landscape. not sure which production standard the are lagging behind tbh.
there is so many issues with adsk to take aim at but i dont think its warranted in this case. its just seems 100% salt, but by all means, continue.
what really would be worthy of taking shots at are the bonuses the management gets as a result of cutting dev cost for the sake of quarterly reports. these things are correlated, outsourced redesign is not.